Roland LaPlante's blog

New TLD Application Tip: Launch strategies

Almost exactly nine years ago, the .INFO domain first started accepting registrations.  This was an historic event as it was the first time a new generic top-level domain (TLD) was launched to an existing domain marketplace and, in fact, was the first new TLD to be added since .com.  We’ve seen (and provided technology to power) many other TLD launches since then, with many business models.  As you seek to introduce your own new TLD however, you should carefully evaluate the different launch mode

ICANN makes progress on new TLDs in Brussels

The application period for the next round of new top-level domains moved one step closer to commencement after a productive and well-attended ICANN meeting in Brussels last week.

The board resolved on Friday to dedicate its two-day retreat in September entirely to working on the issues that remain outstanding in the Draft Applicant Guidebook. The current version of the DAG, the fourth, is expected to be the final draft before applications become open to potentially hundreds of prospective new TLD registry operators.

Introducing goMobi

The .mobi domain was launched in 2006 to provide a dedicated name space for content made for mobile consumption.

NEW TLD APPLICATION TIP: How to achieve market distribution for your new TLD

If you are a new TLD applicant, one of the key pieces of your plan is how you intend to go to market. Many applicants will be required by ICANN to use registrars, and there are many good reasons for this. Registrars understand the domain business, they are experienced domain marketers and most importantly, they have existing business relationships with many of the same registrants you will need to make your TLD successful.

NEW TLD APPLICATION TIP: Learning from History to Estimate new TLD Volume

If you are a prospective new top-level domain (TLD) applicant, one of the most important questions you must answer is: how many registrations will my TLD have? This will be an essential element of your submission to ICANN, and if profit or even economic sustainability is your goal, getting the volume right is critical.

Recap of ICANN Nairobi – Decisions and Progress to move forward on new TLDs

Due to the many groups that did not attend this month's ICANN meeting in Nairobi for various reasons,  I don't think anyone expected the meeting to result in major decisions on new TLD issues we've been debating for over a year.  However, that is exactly what happened.

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